Electronic Cigarettes vs Regular Cigarettes

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Electronic Cigarettes vs Regular Cigarettes

According to a recent CNN article, the Financial Times reported that sales of e-cigarettes continue to soar. The article states that Electronic cigarette makers have become increasingly aggressive in their advertising in the US, with one company even proclaiming that “Big Tobacco” has met its match.
The repot from Financial Times continues to say that Electronic Cigarette companies are spending more on marketing and advertising, to make the case for their products as a viable smoking alternative.
The article continues to paint a picture of the “Electronic Cigarettes VS Regular Cigarettes” battleground:

“Sales of traditional cigarettes have been declining steadily in the past decade. According to the US Centers for Disease Control and Prevention, consumption of smoked tobacco products fell 27 per cent from 2000 to 2011, as taxes increased and smoking bans at bars and restaurants took hold.

Meanwhile, sales of e-cigarettes have soared, doubling during the past two years to $300m in 2012 and on pace to reach $1bn in annual sales in the next few years, according to estimates by Goldman Sachs. The category is being compared with energy drinks and Greek yoghurt — bright spots in declining consumer markets.”

Electronic Cigarettes vs Regular Cigarettes

Electronic Cigarettes vs Regular Cigarettes

The inventor of the electronic cigarette, Hon Lik in Beiijng 2009.

 

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  • Ali Esmaili
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