E-Cigarettes are changing the Tobacco Industry

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E-Cigarettes are changing the Tobacco Industry

The WEEK reports that E-Cigarettes are changing the Tobacco Industry as Big Tobacco is going into the e-cig business after losing market share. Sales in cigarettes dropped 6.2 percent in the first quarter of 2012 — a jump from the 3 percent to 4 percent declines they’ve seen in recent years The WEEK reported.
Meanwhile, sales of e-cigarettes — those battery-powered tubes you see people puffing indoors — have doubled. According to a study by the Centers for Disease Control and Prevention, in 2011, 21 percent of smokers had tried e-cigs, up from 10 percent in 2010. And after making $500 million last year, retail sales of e-cigs are expected to balloon to $1 billion in 2013.
With this trend in mind, many Tobacco companies are shifting into the E-Cigarette industry as well. Altria for instance is the world’s largest tobacco company and the owner of the infamous Marlboro brand. This past Thursday Altria announced plans to roll out its own e-cig in the second half of 2013. Meanwhile the second-largest tobacco company, Reynolds American, which already produces an e-cig called Vuse, said this week that they plan to expand distribution. Although the third major player, Lorillard, was the first on the trend: The company acquired a popular E-Cigarette brand last year for a whopping $135 million.
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E-Cigarettes are changing the Tobacco Industry

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  • Ali Esmaili
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